Privacy Policy

Last updated: September 11, 2024

This privacy policy describes how Nova Trends (“Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services or make a purchase from shopnovatrends.com ( “Site”) or otherwise communicate with us regarding the Site (collectively the “Services”). The terms "you" and "your" refer to you as a user of the Services, regardless of whether you are a customer, website visitor or another person whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take other actions as required by applicable law.

How we collect and use your personal data

In order to provide the Services, we collect personal data about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The types of personal data we receive about you depend on how you interact with our Site and use our Services. When we use the term "personal data" we mean information that identifies, relates to, describes or can be linked to you. The following sections describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information that you directly provide to us through our Services may include:

  • Contact details such as your name, address, phone number and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.
  • Account information including your username, password, security questions and other information used for account security.
  • Customer service information including the information you choose to include in communications with us, for example when you send a message through the Services.

Certain features of the Services may require you to directly provide certain information about yourself. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we receive from third parties

Finally, we may receive information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (eg bank accounts, credit or debit card information, billing address) to process your payment and fulfill your orders and provide the products or services you have requested, in order to fulfill our agreement with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.

Any information we receive from third parties will be treated in accordance with this privacy policy. Also see the section below, Third Party Sites and Links.

How we use your personal data

  • Providing products and services: We use your personal information to provide you with the Services to fulfill our agreement with you, including processing your payments, fulfilling your orders, sending you messages related to your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges and other functions related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services that you may choose to use. In that case, Shopify will process your information in accordance with its privacy policy and consumer privacy policy.

  • Marketing and advertising: We may use your personal data for marketing and advertising purposes, such as sending marketing, advertising and promotional messages by email, SMS or post, and displaying advertisements for products or services. This may mean that we use your personal data to better customize the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Article 6 (1) (f) GDPR.

  • Security and anti-fraud: We use your personal data to detect, investigate or take action regarding any fraudulent, illegal or harmful activity. If you choose to use the Services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, according to Article 6 (1) (f) GDPR.

  • Communication with you and improvement of services: We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide efficient services to you and maintain our business relationship with you in accordance with Article 6 (1) (f) GDPR.

Cookies

Just like many websites, we use Cookies on our Site. For specific information about the Cookies we use related to running our store with Shopify, see https://www.shopify.com/legal/cookies . We use Cookies to operate and improve our Site and Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better customize services, products and advertisements on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Keep in mind that deleting or blocking Cookies may negatively affect your user experience and may cause some of the Services, including certain features and general functionality, to function incorrectly or no longer be available. In addition, blocking Cookies cannot completely prevent how we share information with third parties such as our advertising partners.

How we disclose personal data

We may share your personal data with third parties in the following circumstances:

  • To provide the Services: We may share your personal information with third parties who provide services on our behalf, such as payment processing, order fulfillment, shipping and delivery, customer support, marketing and advertising. These third parties have limited access to your personal information to perform their duties and are required to protect your information.

  • To comply with legislation: We may disclose your personal information if we are required to do so by law, regulation, legal process or other governmental request.

  • In case of company transfer: If we undergo a corporate restructuring, merger, acquisition or other change in our business, your personal information may be transferred as part of that change.

  • To protect our rights: We may disclose your personal information to protect or defend our rights, the rights of our users or others, including to enforce our terms of use and other policies.

  • For Marketing: We may share your personal data with third parties to provide targeted advertising and marketing services in accordance with our Terms of Service and Privacy Policy.

Security

We use reasonable administrative, technical and physical measures to protect your personal information from unauthorized access, use or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

Your rights and choices

Depending on your location and applicable law, you may have certain rights regarding your personal data, such as the right to request access to, rectification or deletion of your personal data, to request restriction of processing, to object to processing or to transfer your data. You may also have the right to make a complaint to a data protection authority.

To exercise your rights or if you have any questions about this privacy policy or our processing of your personal data, please contact us at our contact details below.

Contact information

If you have any questions about this privacy policy or our processing of your personal data, please contact us at:

support@shopnovatrends.com